About Paul

I have been with baked goods since I was a young boy, baking cookies, and soft cake in my mother’s oven. A traditional baker’s education at “Vakschool Wageningen” and “Teacher Baked Goods” study Wageningen followed by many years of industrial experience, it feels comfortable and good in the field. I have spent about 17 years in product development in the Baked Goods Industry, for example at Continental Bakeries and worked in different locations and countries.

Another great experience I enjoyed was working for IFF, 14 years in the world of flavours and seasonings for the snack industry. I learned in practice how to develop, to apply seasonings and to solve problems at site. I crossed Europe to meet market leaders and discussed technical projects in the snacks industry. Companies that I was working with are: Danone, Procter& Gamble, Intersnack, Lorenz, OLW, Estrella, Grefusa and many others.

Over 10 years ago I started working as a consultant for the food industry. In that period I have worked for, and with companies like: Cargill, Royal Smilde, Pally Biscuits, Banketgroep, van der Meulen, Euroma, FNLI, VBZ. I have helped these companies with specific product development baked goods, -fats and oils, snack seasonings and different kinds of process developments. As well I have been an advisor for the “banket industry organisation” advising how to bring back sugar and fat level in baked goods.