Decisive question: Should reducing sodium be a key focus in my health food product development?
Sugar is increasingly viewed as an ingredient consumers want to manage, with 81% concerned about diabetes and weight gain. This awareness is reflected in a 30% rise in sales of packaged foods and beverages with reduced sugar claims since 2020.
In addition to sweetness, sugar plays a crucial role in flavour development through Maillard reactions, as well as texture, preservation, and balancing other flavours such as saltiness, sourness, and spice. Reducing sugar without drastically changing recipes is a complex challenge. There is no one-size-fits-all solution; instead, a combination of ingredients typically works synergistically to overcome a variety of challenges, from selecting the right sweetening system to choosing appropriate texturizing agents and preservatives.
Additionally, 77% of Indian consumers prioritize the type of sweetener used, favoring natural options. Reducing sugar while maintaining flavour, texture, and preservation is complex, requiring a combination of ingredients to address these challenges effectively.
The Indian food industry is undergoing a significant shift towards sugar reduction, driven by consumer demand for healthier options, advancements in sugar substitutes, and supportive regulatory frameworks. This trend is expected to grow as health consciousness rises among consumers.