At 1-2-Taste, we transform how the world sources and sells food ingredients.
We bring the speed, transparency, and ease of B2C e-commerce into the complex B2B world — making sourcing food ingredients as simple as shopping online.
For sellers, 1-2-Taste unlocks new growth by efficiently reaching and serving the long tail of buyers. Our platform helps sellers expand their market, deliver faster service, engage new customers, and improve operational efficiency — all through smart digital tools.
For buyers, 1-2-Taste revolutionizes procurement. We provide streamlined access to a wide range of high-quality food ingredients from verified suppliers, plug and play API solutions to digitize the long tail of suppliers and standardized payment terms — reducing complexity, risk, and lead time.
We combine powerful technology with decades of deep industry expertise. Our team works daily to improve the buyer and seller experience — from expert content to cutting-edge AI solutions — helping the food ingredients industry move faster, smarter, and further.
At 1-2-Taste, we’re not just building a platform — we’re building the future of food ingredients selling and sourcing.
18 years of experience in flavours and specialty ingredients with positions in operations and sales
Dreamed as a teenager from his own vinaigrette company and had not stopped thinking about his own business ever since. His mission? To truly transform the industry
24 years of industry experience in flavours and specialty ingredients in operations and IT
Fuelled by Thai food and coffee, driven by data, tech and processes. Named FiFi, the AI product recommendation co-pilot after his Bulldog
35+ years industry experience in chemicals, flavours and speciality ingredients in operations.
Oversees the strategic direction, operations, and growth initiatives within the region, ensuring alignment with global standards and market needs
Experience in sales and customer success in a variety of industries, including food and beverage.
Values time management, is dependable, and works hard. Enjoys leading by example, collaborating with others, and taking on new challenges
Worked in business development and customer support for over a decade in local and international companies
A quick learner who enjoys taking on new opportunities and working across diverse roles to help teams succeed
Worked over 17 years driving brand growth, demand generation, and digital engagement across global markets
Crafting marketing strategies with the right mix of data, creativity, and business impact (and flavour)
Specialized in managing end-to-end supply chains that drived efficiency and delivered results across various Industries for the past 15+ years
He is all about building systems to ensuring a smooth workflow — Open, adaptable, and always ready to make things move better, faster, and smarter
