About us | 1-2-Taste EU

The company

Founded in 2018, 1-2-Taste is a dynamic and rapidly growing player in the food ingredients industry. Though we’re young, we have quickly established ourselves as a trusted partner to businesses across the globe.

Initially focusing on wholesale flavour specialty ingredients, we have since expanded to offer a comprehensive range of over 3,000 specialty ingredients. Serving over 160 companies, we are active in both the European Union and India, meeting the diverse needs of our customers.

Our headquarters are based in the Netherlands, with additional offices and warehouses located in both India and the Netherlands, allowing us to efficiently serve our growing customer base.

 

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Our vision and approach

1-2-Taste is reshaping how the food industry operates. Transparency is the starting point, and technology is how we get there. Our platform lets you find all the information you need online, get a quote in just a few minutes, and access ingredients from a network of vetted suppliers. By streamlining the process, we make it easier for you to access better deals, faster decisions, and more control over your business—all with the ease of modern e-commerce.

We combine the power of technology with the expertise of a dedicated team. Our professionals bring years of experience in the food industry and are here to support you through every stage of your product development or procurement process. We believe in offering personal, tailored assistance to ensure you get the most out of our platform. For us, building genuine relationships and providing thoughtful guidance are essential to delivering the best possible service.

Meet the team


Jasper Schouten
Founder and CEO

18 years of experience in flavours and specialty ingredients with positions in operations and sales
Dreamed as a teenager from his own vinaigrette company and had not stopped thinking about his own business ever since. His mission? To truly transform the industry

Arjan Koudijs
Founder and CTO

24 years of industry experience in flavours and specialty ingredients in operations and IT
Fuelled by Thai food and coffee, driven by data, tech and processes. Named the AI product recommendation co-pilot after his English Bulldog

Jan Hein Hagenbeek
Business Development Director Europe

Worked over 25 years in the food ingredient business in global management and business development
Consideres himself lucky combining his passion for food & beverages with innovation and tech to reshape the future of food and food supply

Walter Blom
Commercial Director Europe

25+ years experience, skilled in general management, sales operations, and purchasing across diverse segments and international markets
Passionate about ingredients on and off the clock — if he’s not selling them, he’s cooking with them

Monika Pavlovska
Customer Success Executive

Worked over a decade in marketing, sales and customer success; from Down Under Australia, via Europe to The Great White North
A multi-tasker by nature – Connecting the dots between personal service, solutions, and customer satisfaction; has a love-hate relationship with tech

Srikanth Robbi
Head of Global Marketing

Worked over 15 years driving brand growth, demand generation, and digital engagement across global markets
Crafting marketing strategies with the right mix of data, creativity, and business impact (and flavour)