This whitepaper provides insights into the trends in the alcoholic beverage market and the key factors that contribute to the success of a winning prototype. It features interviews with five experts in the field who share their experiences and expertise.
Here are the 5 key takeaways from our whitepaper:
- There is a growing trend towards RTD drinks with a low alcohol content, non-alcoholic beverages with alcoholic flavours, and natural ingredients in the alcoholic beverage industry.
- Winning prototypes require the right balance between acidity, sweetness, and flavours, and the need to incorporate multiple opinions about taste and product performance.
- Quality and pricing are crucial factors in introducing new products in the market, particularly in the vanilla industry where the government sets the export price for vanilla.
- The use of quality and local ingredients is becoming more common in the industry, and the value of experience and expertise in contributing to the quality of the product cannot be overstated.
- Natural disasters, fluctuations in government policies, and supply chain disruptions can impact vanilla prices and affect the vanilla industry.
Ready to turn these insights into winning products? Download our whitepaper today to learn more!
